[ CASE STUDY ]
Once a modest beach shack founded in 1978, The Watering Hole has since blossomed into a premier beachfront bar and event venue. Tasked with revitalizing their online presence after over 10 years of stagnation, our mission was to align and update their digital identity with their chic beach bar image, draw in a broader audience for their live events and set up an online shop for their coveted merch.
[ THE FIGURES ]
120 %
New
Launched
4.2 s
Reduced by
[ SOLUTION ]
The challenge at hand was to seamlessly blend the charm of The Watering Hole’s storied beachfront legacy with the demands of a modern, family-friendly audience. We needed to not only increase website traffic but also make it effortless for visitors to access menus, embrace the beach bar’s inviting atmosphere, and connect with its rich history. In addition to this, the delicate task of reintroducing the beloved old logo required a balance of nostalgia and contemporary appeal.
Thomas Job
Managing Director at Tunes Festivals
