[ Background ]
Jaime’s defines his practice through materiality process and abstraction. He focuses on construction and destruction to create his paintings. Influenced by Arte Povera, abstract expressionism and minimalism, he experiments with materials such as house paint, denim and velvet exploring their reactions to various processes. Jaime needed a simple identity and website that wouldn’t distract from the art but would work symbiotically with it—smooth movement mirroring the creative techniques and use of negative space to frame the art as if it was on exhibit.
[ SOLUTION ]
We created a sleek, interactive digital experience for artist Jaime; stripping back excess, we focused on a sleek, monochromatic aesthetic with bold typography, dynamic transitions, and subtle motion effects that create an engaging, immersive feel. Built on a bespoke WordPress framework, the site blends high performance with artistic expression, featuring fluid animations, interactive galleries, and intuitive navigation—an effortless yet striking extension of his creative vision.
