[ CASE STUDY ]
The Ombak Group is a luxury hotel group in Indonesia. Characterised by its gorgeous locations, cultural immersion and curation of truly unique escapes. The aim was to create a brand designed to hold that feeling, a remarkable balance of calm and adventure, brought to life through a dynamic system used brand-wide.
[ SOLUTION ]
Inspired by the horizon at sunset, we created a brand mark and colour system that represents balance, calm, and continuity – a moment of pause before night falls. This simple yet powerful idea became the foundation of a flexible identity system, allowing the brand to flow effortlessly across digital and physical environments while remaining unmistakably Ombak.
