[ BACKGROUND ]
Tims Dairy is a family-run yogurt brand with a strong heritage and reputation for authentic, high-quality Greek-style products. As the business evolved, its website no longer reflected the strength of the brand or supported a seamless customer journey (for food service and retail). The experience felt complex and visually inconsistent, creating a need for a simpler, more cohesive and brand-led digital presence.
[ THE FIGURES ]
100 %
1 st
1000 +
[ SOLUTION ]
The refresh centred on simplifying the experience through clearer information architecture, intuitive navigation and a mobile-first approach that made key content easy to access. The design system was refined to better express the warmth, quality and authenticity of the Tims Dairy brand, strengthening storytelling and visual impact across the site. Accessibility best practices were incorporated to support usability, helping to deliver a streamlined, brand-forward digital experience.
